Andre Blay Collection

Summary Information

Michigan State University Archives and Historical Collections
Blay, Andre A.
Andre Blay collection
Date [inclusive]
5.0 Cubic feet 3 boxes and 2 laser disc players

Preferred Citation

Researchers wishing to cite this collection should include the following information: "Item title, Collection title, Collection Identifier, Michigan State University Archives & Historical Collections, East Lansing, Michigan."

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Biographical Note

Andre Blay was born in Mt. Clemens, Michigan. He received his BA in 1959 and MBA in 1970 both from Michigan State University. From 1960 to 1966 he worked at Corning Glass Works. He co-founded Stereodyne, Inc which which duplicated music on audiocassettes. In 1969 he founded Magnetic Video Corporation which duplicated video cassettes. In 1977 the company licensed major motion picture titles for the consumer market. Blay founded Embassy Home Entertainment in 1982 during the height of the market.

His many awards include Video Hall of Fame, Consumer Electronics Hall of Fame, MSU Business Alumni of Year, and CMU Executive in Residence. He has spoken twice to MSU MBA students, UCLA law students, CMU Business School, and High Point University entrepreneur students.

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Scope and Content

Andre Blay is known as "The Father of the Home Video Industry." His company Magnetic Video Corporation introduced the first pre-recorded movies to be sold to the public in 1977. The list included "Sound of Music," "Hello Dolly," and "Patton."

The Andre Blay collection is meant to preserve the history of the new industry of home video and home entertainment. The collection contains material related to Blay's business activities in Magnetic Video Corporation and Embassy Home Entertainment. Other materials include biographical information about Blay, articles and press releases; Magnetic Video catalogs, brochures and financial information; programming information, speeches, photographs, awards, audio and video about Blay and his companies. The collection contains an abundance of information about an industry that helped double the size of film studios from 1977 to 2000.

The collection also contains laser and video discs of Hollywood movies and music including Amityville II: The Possession,  Apocalypse Now,  Blade Runner,  Breaker Morant,  Dragonslayer,  Eddie and the Cruisers: Rebel Rocker Lover Idol Vanished,  Elton John: Visions,  The Exterminator,  Footloose,  High Noon,  Magic,  Neil Diamond: The Jazz Singer,  The Night Porter,  Paradise,  Rod Stewart: Tonight He's Yours,  Saturday Night Fever,  The Soldier,  Star Trek II: The Wrath of the Khan,  Summer Lovers,  That Hamilton Woman,  Zapped!

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Administrative Information

Publication Information

Michigan State University Archives and Historical Collections September 2013

Conrad Hall
888 Wilson Road, Room 101
East Lansing , MI, 48824

Revision Description

 Added electronic resource revised March 2014 October 2013

Conditions Governing Access

Collection is open for research.

Legal Status

Copyright: Michigan State University except where copyright restrictions apply. Property Rights: Michigan State University

Conditions Governing Use

Permission to publish material from this collection must be obtained from University Archives & Historical Collections, Michigan State University.

Custodial History

Gift of Andre and Nancy Blay.

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Controlled Access Headings

Corporate Name(s)

  • Embassy Home Video (Firm).
  • Magnetic Video Corporation.
  • Michigan State University. Class of 1959.


  • Annual reports
  • Commercial correspondence
  • Photographs
  • Scrapbooks
  • Video tapes


  • Motion pictures
  • Video dial tone
  • Video recordings industry -- Michigan
  • Video rental services

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Collection Inventory

Box Folder

Alternative Programming 1980-1986 

4407 1

Andre Blay Biographical Information 1984, circa 2003, circa 2010, undated 

4407 2

Articles and Press Releases 

Box Folder

 1968, 1972-1980 

4407 3


4407 4


4407 5


4407 6


4407 9


4408 1


4408 2

 2004-2006, undated 

4408 3
Box Folder

Awards to Andre Blay 1977-2006 

4407 7

Billboard Conference on Video Presentation November 1982 

4407 8

The Birth of the Home Video Industry and the Future of Visual Entertainment speech by Andre Blay September 20, 2013 

4407 33

Blay / RCV Promotions 1982 

4407 10

Central Michigan University Executive in Residence 2004 

4407 11

Correspondence 1977-1986 

4407 12

Embassy Home Video 

Box Folder

Embassy Home Entertainment Business Review 1985 

4407 13

Embassy Home Entertainment Financial Statement 1985-1986 

4408 4

Embassy Home Video Report - Titles and Sale 1985-1986 

4407 14

Purchase of Embassy 1985-February 1986 

4408 8

Sign for Embassy Video "The Baby Safe Home" 

4415 1
Box Folder

Financial Tactics for Filmed Entertainment, Arthur Young, 1984 

4408 5

Home Video an Emerging Marketing Andre Blay - UCLA Entertainment Symposium 1983 

4407 15

Home Video in the International Market, AFMA presentation 1983-1984 

4407 16

Magnetic Video Corporation 

Box Folder

Advertisement 1981 

4407 17

Annual Reports 1973, 1975, 1976 

4407 184407

Biography of Magnetic Video Corporation USA undated 

4407 19

Brochures 1971, 1979, undated 

4408 6

Catalogs and newsletter 1979-1981 

4407 20

Court Proceedings 1981 

4408 7

Financial Statements and Share Information 1971-1982 

4407 21

Magnetic Video Corporation History Compiled by Dollie Cole 1981 

4407 22

Video Boxes #1030-1050 

4407 23

Video Boxes #1015-1029 

4407 24

Video Boxes #1001-1014 

4407 25
Box Folder

Management Problem, Magnetic Video Corporation by Andre Blay 1970 

4407 26

Magazines and newspaper 1986-1988, 2005 

4415 2

National Association of Video Distributors, dinner program 1994 

4407 27

Pre-Recorded History: Memoirs of an Entertainment Entrepreneur by Andre Blay 2010 

4407 28

Scrapbook 1969-1981 

4415 3

Scrapbook 1982 

Box Folder

This is Your Life Andre Blay 1981 

4407 29

Twentieth Century Fox Annual Report 1980 

4407 30

Videocassette Duplicating Presented as Testimony Before the Select Subcommittee on Education, House of Representatives, Congress of the United States by Andre Blay 1972 

4407 31

Video Hall of Fame 1982, 1983, 1995 

4407 32


Box Folder

Andre Blay - Portraits 1983, undated 

4419 1

Andre Blay at events 1976, 1985, undated 

4419 2

Andre Blay at Magnetic Video event undated 

4419 3

Alternative Programming 

4419 4

Magnetic Video Corporation booth undated 

4419 5

Magnetic Video Corporation Buildings undated 

4419 6

Magnetic Video Corporation office [large] 

4408 10

Awards and Framed Items 


Framed caricature of Andre Blay- commemorating Blay at ITA/ Time magazine Man of the Year 1955-1985 


Framed cartoon style drawing of Magnetic Video Corporation at work - caption Flash..Magnetic Video Corp Scores Biggest Sales Month in Its History June 1981 


Framed cover of Dealerscope Magazine with Article about Blay on the Cover May 1984 


Framed cover of Variety Magazine with article about Blay as head of Embassy July 29, 1982 


Framed item - Andre Blay Video Hall of Fame induction speech by Bill O'Brien November 17, 1982 


Award- to Magnetic Video from Magnetic Audio/ Video Products Division / 3M September 1979 


Award - to Andre Blay from Video Hall of Fame November 17, 1982 


Billboard Trendsetter Award to 20th Century Fox Corp. and Magnetic Video Corp. for being first to issue motion pictures for home video during its theatrical release undated 


Award - to Andre Blay Corporation from Hampton's Consumer Electronics Hall of Fame 1982 


Audio Video 

Andre Blay Australian Interview undated 


Andre Blay interview (2 video tape copies) undated 


Consumer Electronics Show -dvd June 1978 

CMU Presentation - cd 


International Winter Consumer Electronics Show - panel discussion with Andre Blay audio tape January 1981 


Magnetic Video Corporation Copenhagen Presentation - dvd June 9, 1980 

Magnetic Video Corporation Thanksgiving Day Parade Spot November 18, 1981 

Michigan "It Started Here" and Santa Barbara 


MUC Montage - video tape undated 


Points and Trends - audio tape September 12, 1970 


TV Shows - Michigan It Started Here, Santa Barbara, 20th Century Fox MGT Conf. 


Laserdiscs of movies - see Archivist for access 

Laser Discs

Electronic Resources 


Andre Blay Related Images and Audio Recordings (duplicates of items on media already listed in the collection) 1978-2004 


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